MODULE #1: 

WEBSITE & LIST BUILDING 

As a health coach, your website is your online storefront. It represents your brand, and it’s where people come to to learn more about you. But it needs to be optimized and impactful, and smoothly convert browsers into subscribers (and from there, into paying clients!).  

At the same time, an email list is your most important business asset. Building an email list is a crucial activity for all health coaches, but many coaches struggle with how to get people to sign up, and how to line up all the nuts & bolts of a list-building system.  

By the end of this module, you’ll: 

• understand everything you need to make your website as effective as possible for your business. 
• have a website that’s beautiful AND functional 
• know how to optimize your website to strategically build your email list
• be able to choose the right email marketing system to grow your list (even if you feel daunted by tech) 
• discover the tricks and strategies for building a list filled with potential clients 
• develop an irresistible opt-in (lead magnet) that will be the key to building your list 
• overcome any tech obstacles, and release those limiting beliefs  

MODULE #2: 

CONTENT & COMMUNICATION 

Content marketing and communication with your list and your tribe are proven strategies for generating traffic, creating connection, building trust, and increasing conversions. However, many health coaches feel overwhelmed with content creation, and are confused about how to best communicate with their email list. 

Not to mention the double-edged sword that is social media! As we all know, social media can be incredibly far-reaching and effective, but it can also be a huge time suck.  

In this module, we’re going to tackle those three core of pieces of content and communication: content marketing, email marketing, and social media.  

By the end of this module, you’ll: 

• develop an achievable, realistic, yet effective strategy to attract tribe members, grow your community, and promote your services
• build a content creation plan...and figure out which platforms to focus on
• generate a quick list of topics for blog posts/videos/podcasts (in one sitting!) 
• create powerful email nurture sequences...that turn subscribers into superfans
• learn about the right proportion of content vs. promotion when it comes to email marketing
• create a simple and actionable social media plan which will help you create amazing results in your health coaching
• Learn the pros and cons of each of the key social media platforms
• learn how to use social media strategically ... with tons of tips, tools, and hacks  

MODULE #3: 

MARKETING  

Once you have your business foundations in place, you need a plan for getting out there. You need more eyes on your work, and you need smart, strategic ways to help people find you. 

In short, you no longer want to be a “best kept secret”. 

In this module, you’ll learn several strategies for increasing your exposure, visibility, traffic … and marketing yourself and your programs so you can gain more clients.  

By the end of this module, you’ll: 

• Learn how to leverage the strategies that can add rocket fuel to your visibility 
• Discover the ins and outs of SEO
• Learn how to harness the magical traffic-generating power of Pinterest
• See how easy it is to get huge jumps in sales through publicity
• Learn how to get blogs, magazines, and TV shows to mention your business 
• Get over the mindset traps and fears that are blocking your visibility (even if you’re an introvert--like me!)
• Adopt a model for discoverability that will boost your income  

MODULE #4: SALES  

Once you’ve got plenty of traffic and leads, you need a solid way of converting those leads into paying clients -- in other words, making sales. But most health coaches have a real aversion to coming across as “used car salesman”. 

Not to worry! Learning how to fill your programs with your ideal clients and converting leads into paying customers...does not have to feel icky or inauthentic. There are multiple approaches you need to make work for this: from compelling copywriting that connects with your ideal clients, to building sales funnels, using webinars, and conducting effective discovery calls that help you make soulful sales...without feeling salesy or pushy.  

By the end of this module, you’ll… 

• Learn how to perfect the art of copywriting...to attract and resonate with your ideal client 
• Demystify the subject of sales funnels...including tips and tricks for setting up your funnel 
• Learn how to get your message across with authenticity...without feeling like a “used car salesman” 
• Discover your confidence and feel empowered in your ability to serve and help 
• Sell your coaching packages with integrity (to clients who genuinely need you) 
• Discover a soulful sales process that feels natural and authentic...and helps you fill your programs with dream clients