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How To Embrace Sales In Your Health Coaching Business

November 17, 2021

I’m Kim.
I’m an M.D.-turned-entrepreneur and I’m dedicated to helping you build your dream career + lifestyle. Welcome to my blog, where I write (and podcast) about wellness, business + success!
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Many of us have had negative experiences in the past with salespeople, and it can lead us to a tendency in business called “sales avoidance”: avoiding sales altogether because we don’t want to be that sleazy salesperson.

It’s important to recognize when this is happening for you, and to learn how to embrace sales and make sales in a non-sleazy way.

Today I sit down to talk to Annie P. Ruggles, who is the ideal expert to talk about this. For over a decade, Annie P. Ruggles has harnessed her disdain for hard-sales and tacky self-promotion, and used it as inspiration to help people find better ways to grow their small businesses. 

As the Founder of The Non-Sleazy Sales Academy, Annie has guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations.

Here’s where you can listen in:


Here are some of the things Annie and I discuss during our conversation:

  • What sales avoidance is and how to overcome it
  • The final and most important piece of “Know, Like, Trust”?
  • How to ask for money in a way that feels good for yourself and the client
  • How to learn to love sales

…and lots more!

After listening to our conversation, I’d love to know your thoughts.

I’d love to know: Do you identify with the term “sales avoidance”? Do you feel like you’ve got some tips now that will help you conquer this problem and get out there and serve your people?

Let me know by finding me on Instagram and DM me or tag me in your stories!


Where To Connect With Annie P. Ruggles:

Annie’s website: www.anniepruggles.com

Annie’s membership: www.anniepruggles.com/membership

Annie on instagram: https://instagram.com/anniepreneur

 Annie on LinkedIn: https://linkedin.com/in/anniepassanisi

Other Resources & Useful Links:


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  • discover the exact blueprint to having the impact & life you desire
  • learn the single biggest mistake new health & wellness coaches make (and what to do instead)
  • find out how to design a signature program, step by step (including how to price your offer — yes, I give you real numbers!)

…and more!


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