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Podcast

How To Design A Membership Site For Your Health Coaching Business

August 25, 2021

I’m Kim.
I’m an M.D.-turned-coach and I’m dedicated to helping you build your dream career + lifestyle. Welcome to my blog, where I write (and podcast) about wellness, business + success!
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Have you ever thought about creating a membership site? For many coaches and entrepreneurs, it’s the holy grail. Recurrent income every month is definitely what many people aspire to achieve.

And for good reason!

But it’s not so simple to create a membership. There are a lot of ways it can go wrong.

My guest on this podcast episode has seen countless coaches launch membership sites to escape the grind of 1:1 work, only to end up accidentally driving clients away, and so she has a lot of wisdom to share about how to design your membership site the right way.

Jennifer Dopazo is a graphic designer specializing in Brand Identity and Interaction Design and she’s the founder of a multimedia design studio and a 3-time American Graphic Design Award winner. She’s worked with some incredibly impressive companies, like The New York Times, Pepsi, Nickelodeon, along with authors and thought leaders like Danielle LaPorte.

In this episode, Jennifer and I talk about how to design a membership site for your health coaching business. Jennifer shares how to avoid the common mistakes coaches make when designing their membership sites and she gives us her best tips for setting up a site that draws in your ideal client!

Here’s where you can listen in:


During our conversation, Jennifer and I talk about several aspects of designing a membership site, including:

  • some of the decisions you need to make to put a membership site together
  • what sort of help and support do you need to execute this kind of project
  • the common mistakes Jennifer has seen coaches make when designing their membership site
  • tips for setting up a site that draws in your ideal customer

…and lots more!

After you listen, I’d love to hear your what your big takeaway was from this episode, and I’d also be curious to know your thoughts on membership sites. Is this something you’re keen to try? Let me know in the comments below, or find me on Instagram and DM me or tag me in your stories!


Where To Find Jennifer:

Jennifer’s free membership pocketbook

Jennifer’s website

Jennifer on Instagram

Other Resources & Useful Links:

*sponsored link


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  • discover the exact blueprint to having the impact & life you desire
  • learn the single biggest mistake new health & wellness coaches make (and what to do instead)
  • find out how to design a signature program, step by step (including how to price your offer — yes, I give you real numbers!)

…and more!


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