How To Sell Your Health Coaching Program

December 15, 2021

I’m Kim.
I’m an M.D.-turned-entrepreneur and I’m dedicated to helping you build your dream career + lifestyle. Welcome to my blog, where I write (and podcast) about wellness, business + success!
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After you’ve put together your health coaching packages, or your signature coaching program, and you’ve started to drum up some interest through marketing, next up comes the SELLING part of the process.

And I know this can stir up a lot of anxiety and limiting beliefs for coaches.

Which is why we need to talk about it.

I love talking about sales because I know this is something a lot of people in my community struggle with, and it can present a really big obstacle to you finding the success you desire in your business.

But it’s no good avoiding it. So let’s dive in!

My guest on this podcast episode is Nicole Cramer, a certified health coach and a passionate sales expert who coaches health and wellness entrepreneurs on how to attract the right people and turn them into clients! 

Nicole’s focus is on high-touch, relationship based selling where making the customer is more important than making the sale. 

Her background started as a high school math teacher for 15 years before she jumped into the corporate world of sales and then quickly became the top seller in her company nationwide for 2 years in a row without any formal sales training.

Here’s where you can listen in to our conversation:

How To Overcome Objections When Selling Your Health Coaching Services

Here are some of the things Nicole and I discuss during our conversation:

  • Nicole’s top tips for more confidence and success on sales calls
  • The one mistake everyone makes in trying to overcome objections
  • Nicole’s best success tip for closing more deals
  • How to get past the “I don’t have the money” or “I need to check with my husband” or “I need more time to think about it” objections

…and lots more!

After listening to this episode, I’d love to know your thoughts.

How are you feeling about sales, and in particular — overcoming objections? Did this episode help ease some of your concerns and questions about how to sell with authenticity?

Let me know by finding me on Instagram and DM me or tag me in your stories!

Where To Find Nicole Cramer:

Nicole’s FB group: Nicole’s Sales Superstars

Nicole on Instagram

Nicole’s Podcast

Nicole’s website

Other Resources & Useful Links:


How To Build A 6-Figure Health Coaching Business Using One Signature Program

The 3 behind-the-scenes secrets to financial freedom … without exhaustion, burnout, or being a slave to social media.

  • discover the exact blueprint to having the impact & life you desire
  • learn the single biggest mistake new health & wellness coaches make (and what to do instead)
  • find out how to design a signature program, step by step (including how to price your offer — yes, I give you real numbers!)

…and more!

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I help health & wellness coaches create successful businesses and get a steady stream of new clients, so they can have the freedom, fulfillment, and financial abundance they desire.



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If you're building a business as a health or wellness coach, what you probably need the most right now is...more clients. In this free workbook + guide, I walk you through the simple steps you can take right now to get new coaching clients. 

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