How To Answer “What Do You Do?” When You’re A Health Coach

November 16, 2022

I’m Kim.
I’m an M.D.-turned-entrepreneur and I’m dedicated to helping you build your dream career + lifestyle. Welcome to my blog, where I write (and podcast) about wellness, business + success!
TOp categories
Get My Free 
Pricing Guide 
yes please

If you’re building your business, whether it’s a side hustle or your main gig, someone has probably asked you: “So, what do you do?”

And this one, seemingly innocent question, can cause a lot of people to feel paralyzed and like a deer in the headlights. 

It’s so awkward, right?

I mean, you want to talk about what you’re doing, because you know that it would be beneficial for you in terms of networking and getting the word out, but how do you answer this question in a way that is going to actually sound interesting to people?

Well, if this is something you struggle with, if you DREAD being asked the question “what do you do?” then this episode is definitely for you.

Here’s where you can listen in to our conversation:

My guest today is Kris Jones, who is a StoryBrand guide & the Founder of Red Door Designs, a website design company. Mentored by StoryBrand founder – Donald Miller himself, and with over 20 years of experience and clients like Nike under her belt, Kris is extremely passionate about helping self-employed women get website copy that sells so they can multiply their revenue and focus on what they do best.


How To Answer “What Do You Do?” When You’re A Health Coach

Here are some of the things you’ll learn:

  • Why it’s so important to have your messaging already ready to go so you can confidently communicate what you do in a clear, engaging & compelling way 
  • The fundamental parts you have to figure out before you create your messaging around “what do you do”
  • Kris’s 3-question formula for clearly communicating what you do in a way that has people responding, “OOOh, tell me more!”?

…and lots more!

I’d love to know your thoughts. Is this question something that you’ve struggled to answer in the past? Do you feel like you’ve got a more specific approach for how you can craft your response?

Let me know in the comments below this video (or find me on Instagram), and in fact I’d love for you to actually write out your elevator pitch and your response to that question. Let’s see what you’ve come up with!

Links & Resources:


How To Build A 6-Figure Health Coaching Business Using One Signature Program

The 3 behind-the-scenes secrets to financial freedom … without exhaustion, burnout, or being a slave to social media.

  • discover the exact blueprint to having the impact & life you desire
  • learn the single biggest mistake new health & wellness coaches make (and what to do instead)
  • find out how to design a signature program, step by step (including how to price your offer — yes, I give you real numbers!)

…and more!

Subscribe to my Podcast:

Add a comment
+ show Comments
- Hide Comments

On the Air

The Wellness Project with
Dr. Kim Foster

The podcast for people who want to master the art of living well.

LIsten in

My Services

I help health & wellness coaches create successful businesses and get a steady stream of new clients, so they can have the freedom, fulfillment, and financial abundance they desire.



Ready to finally end the confusion and indecision when it comes to knowing how much to charge? Download this free guide for pricing your health coaching programs!


If you're building a business as a health or wellness coach, what you probably need the most right now is...more clients. In this free workbook + guide, I walk you through the simple steps you can take right now to get new coaching clients. 

Get On the List

Never miss an update, a podcast episode, or a special promotion of one of my programs. I share tips with my email subscribers that I don't share anywhere else.

Let's stay in touch.

Get My Free List of
30 Strategic
Instagram Hashtags
For Health Coaches
When You Subscribe


Love Instagram? Me too!