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How To Answer “What Do You Do?” When You’re A Health Coach

November 16, 2022

I’m Kim.
I’m an M.D.-turned-coach and I’m dedicated to helping you build your dream career + lifestyle. Welcome to my blog, where I write (and podcast) about wellness, business + success!
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If you’re building your business, whether it’s a side hustle or your main gig, someone has probably asked you: “So, what do you do?”

And this one, seemingly innocent question, can cause a lot of people to feel paralyzed and like a deer in the headlights. 

It’s so awkward, right?

I mean, you want to talk about what you’re doing, because you know that it would be beneficial for you in terms of networking and getting the word out, but how do you answer this question in a way that is going to actually sound interesting to people?

Well, if this is something you struggle with, if you DREAD being asked the question “what do you do?” then this episode is definitely for you.

Here’s where you can listen in to our conversation:

My guest today is Kris Jones, who is a StoryBrand guide & the Founder of Red Door Designs, a website design company. Mentored by StoryBrand founder – Donald Miller himself, and with over 20 years of experience and clients like Nike under her belt, Kris is extremely passionate about helping self-employed women get website copy that sells so they can multiply their revenue and focus on what they do best.

How To Answer “What Do You Do?” When You’re A Health Coach

Here are some of the things you’ll learn:

  • Why it’s so important to have your messaging already ready to go so you can confidently communicate what you do in a clear, engaging & compelling way 
  • The fundamental parts you have to figure out before you create your messaging around “what do you do”
  • Kris’s 3-question formula for clearly communicating what you do in a way that has people responding, “OOOh, tell me more!”?

…and lots more!

I’d love to know your thoughts. Is this question something that you’ve struggled to answer in the past? Do you feel like you’ve got a more specific approach for how you can craft your response?

Let me know in the comments below this video (or find me on Instagram), and in fact I’d love for you to actually write out your elevator pitch and your response to that question. Let’s see what you’ve come up with!


Links & Resources:


FREE CLASS!

How To Build A 6-Figure Health Coaching Business Using One Signature Program

The 3 behind-the-scenes secrets to financial freedom … without exhaustion, burnout, or being a slave to social media.

  • discover the exact blueprint to having the impact & life you desire
  • learn the single biggest mistake new health & wellness coaches make (and what to do instead)
  • find out how to design a signature program, step by step (including how to price your offer — yes, I give you real numbers!)

…and more!



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