Coronavirus: Running A Coaching Business During Uncertain Times

March 27, 2020

I’m Kim.
I’m an M.D.-turned-entrepreneur and I’m dedicated to helping you build your dream career + lifestyle. Welcome to my blog, where I write (and podcast) about wellness, business + success!
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If you’re a health coach or a wellness entrepreneur, you might be panicking right now, wondering what is going to happen to your business.

There’s only one thing people are talking about right now and that’s the coronavirus pandemic.

And I just have to say, these are really extraordinary times. 

I wanted to put this podcast episode together for you to address head-on what is no doubt occupying a lot of your thoughts.

This is to talk about some questions that are coming in from my clients and my community, and also some questions that I’m asking myself.  

I want you to know that I am here, and I’m feeling the fear and the uncertainty, too — just like you are. I’m an M.D., as you probably know, unless you’re brand new to me, and so of course I have been knee deep in all my medical circles online, poring through all the updates coming to me through my official channels, and trying to make sense of what’s happening and — most importantly — where we’re headed. 

But I’m also an entrepreneur. And I’ve got all the same questions and concerns that you have, too, about what this rapidly changing situation is going to mean for my business, for my clients’ businesses, and just for the economy in general.

And, finally, as a wellness coach, it’s really important to me to be talking about wellness in terms of protecting ourselves, physically and emotionally, and practicing a lot of self care to help us through this extremely challenging time. 

Everyone is being impacted in different ways. As an entrepreneur, you are probably feeling some effects of this pandemic, and maybe you’re feeling some big effects. Maybe you had to cancel an event or postpone a speaking engagement and you lost income. Maybe a few of your clients emailed you for cancellations or refunds because they’re panicking about money, and everything is so uncertain. 

But I have found that one thing that has been really helpful to me is the idea of coming together collectively and sharing ideas for how to get through this, what to focus on now, what to do personally and also inside our businesses.

And although you may be feeling the impulse right now to just hide under your bed, and totally retreat to safety — which I understand, completely, I went through a few days of that last week, to be honest — but I think talking and listening and sharing ideas is a far better way forward so we can find creative solutions rather than just freezing up and not know what to do.

It’s hard to make major decisions right now because there is news coming up everyday, the situation is changing, things are being shut down more and more, which makes it difficult to make any set decisions, so it’s important to be in the flow and take things as they go. That said, I’d really love to offer some perspectives that may be helpful.

In this episode, here are some of the things I cover:

  • the perspective of history — how the world has come through major disasters in the past
  • what you should be doing inside your business right now
  • how to pivot and shift inside your business, given the current climate
  • the most important problem to solve right now
  • how to take a long-term view
  • how to review and adjust your messaging right now
  • the mindset shift that will help you get grounded and calm

Here’s where you can listen in to all my tips & strategies:

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More certain than ever that you need to build a thriving ONLINE business … but not sure you can do it alone? Let’s jump on a discovery call to talk about how I might be able to help you!

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