Wellness Coaching

How To Find The Time To Launch A Coaching Business In 2024 

February 7, 2024

I’m Kim.
I’m an M.D.-turned-entrepreneur and I’m dedicated to helping you build your dream career + lifestyle. Welcome to my blog, where I write (and podcast) about wellness, business + success!
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Did you spend all of 2023 procrastinating on starting your dream coaching business?

Do thoughts of not having enough time stop you in your tracks, preventing you from getting started?

If so, I’m here to tell you that 2024 is the year to manifest your dream business, and I’m going to tell you how!

This article isn’t about the technical side of launching a coaching business. But rather about cultivating the right mindset and mastering time management.


Because these are the most common blocks to getting started.

Developing the Right Mindset

When we set goals, we get caught up in the excitement and want to get started immediately, without any preparation.

But preparing your mind should be the first thing you do when you launch a new coaching business (or set any big new goal). 

So, before you scroll down the page to the more ‘actionable’ goals, take some time to work on your mindset. Because honestly, if you don’t, none of my other tips will help.

So what do I mean when I say develop the right mindset?

In particular, it’s essential to identify and work on your limiting beliefs.

If you’re unfamiliar with the term, limiting beliefs refer to our unconscious thoughts and beliefs that hold us back from reaching our potential.

And the limiting beliefs I want to talk about are those around TIME.

If you think you don’t have any time-related limiting beliefs, answer me this…

Do you ever catch yourself saying…

  • “I Don’t Have Enough Time”
  • “I’m Not Good at Time Management”
  • “I HAVE to do…” or “I Can’t Say No to ….”

These are the most common limiting beliefs I’ve seen in my clients. 

Let’s talk about the first one – that oh-so-common belief that you don’t have enough time to launch a coaching business. 

Many of us feel like there are not enough hours in the day to accomplish everything on our to-do list, which leads to procrastination or a sense of overwhelm.

But guess what? 

This isn’t true.

Ok, hear me out. In most cases, it’s not an issue of lack of time but rather an issue of not prioritizing the right things.

Because if you look at how you spend your time during the day, I bet you could identify a few pockets of time you’re wasting on unimportant activities that don’t align with your goals.

And this is exactly what my first practical tip is about…

Conduct a Time Audit

If you struggle with time management, the only way you will master it is by understanding how you currently spend your time.

So, dissect your daily routine into 15-minute blocks so you can really get an idea of what is going on.

For example, by doing this, you might identify several 30-minute blocks where you do time-wasting activities such as scrolling social media.

Well, guess what?

There is a lot of work you could do on your business in those 30 minutes!

By doing a time audit, one of my clients realized she could better utilize her lunch break, making it a dedicated time to work on skill development.

Another client realized she was wasting her commute time scrolling on her phone and decided to use it to listen to business podcasts instead.

I also want you to evaluate your daily tasks, particularly at home. Do YOU absolutely have to do these tasks, or could someone else do them instead?

For example, one client of mine started delegating household chores to her family and freed up valuable evening hours for client sessions!

And that brings me to my next tip, which is related to utilizing your pre-work and post-work hours…

Utilize The 5-9

You’re likely launching your coaching business while working a 9-5. Except for your lunch break, you cannot utilize much time during those hours.

But you have TWO 5-9 periods at your disposal every day. Whether you’re an early riser or an evening hole, the pre and post-work periods provide a solid few hours for working on your coaching business.

So, as you’re doing your time audit, identify any current tasks in these periods that you could eliminate or delegate to someone else, freeing up more of this crucial time.

Prioritize Using The Eisenhower Matrix

While there are many time management systems, I have yet to find a better one than the Eisenhower Matrix. If you’ve never heard of this, then this tip alone will be an absolute game-changer!

The Eisenhower Matrix helps you prioritize your daily tasks by categorizing them into four quadrants:

  • Quadrant I – Urgent and Important: These high-stakes tasks, such as client emergencies and impending deadlines, demand immediate attention.
  • Quadrant II – Not Urgent but Important: These tasks, such as strategic planning, skill development, and relationship-building, are crucial for reaching your long-term goals.
  • Quadrant III – Urgent but Not Important: These tasks feel urgent but offer little long-term value. Typically, they distract us from what’s really important, such as emails and calls.
  • Quadrant IV – Not Urgent and Not Important: These are time-wasting activities like mindless scrolling and meetings that could have been an email.

So, what do you do once you’ve categorized all your tasks into these four quadrants?

You should always begin your day with Quadrant I tasks before dedicating a few hours of focus work to the Quadrant II tasks. 

As most Quadrant III tasks are distractions, try to minimize them or schedule them for the end of the day. Finally, try to eliminate or delegate all your Quadrant IV tasks, which links to the next tip…

Start Saying No

We often struggle to find time to work on our business because we say yes to things we shouldn’t.

This is especially common in women, as society has created the gender role of women helping and supporting others.

As a result, it’s easy to become a people pleaser, saying yes to things that don’t align with your business goals.

However, I can speak from personal experience when I say that learning to say NO will change your life. 

Setting boundaries and politely declining things increases your productivity and helps you focus on doing the things that matter the most (Quadrant I & 2 activities).

Create A Structured Schedule

Another time management tool I use is time blocking. This involves breaking your day into dedicated time blocks and assigning each block a specific purpose. 

For example, your evening could look like one hour for client calls, one hour for emails, and one hour for business planning.

Following structured time blocks will enhance your productivity significantly and reduce time spent on time-wasting activities. It also helps to create mental clarity and reduce overwhelm, as you know exactly what to focus on and when.

For a deeper explanation of these mindset and time management tips, watch the full YouTube video here:

And as always, I’d love to hear your thoughts on this topic. Which of these time management tips is your favorite?

Let me know in the comments below, or find me on Instagram and send me a DM!

Resources Mentioned:

If you’re ready to begin your transformative journey toward your dream career as a wellness coach, I’d love to invite you to watch our free workshop:
How To Chart A Path To Your Dream Career As A Wellness Coach: The 3 Secrets For Stepping Into A Meaningful New Career Without Wasting Time Or Money.”

More Helpful Resources:


Looking to take your wellness journey to the next level?

The 3 Secrets For Stepping Into A Meaningful New Career Without Wasting Time Or Money

  • find out why health & wellness coaching is a skyrocketing industry that can provide the freedom and fulfillment you’ve been craving
  • discover the 3 biggest myths about health & wellness coaching that will hold you back (and what the truth is instead)
  • learn the secret sauce for getting amazing results for your clients (and building a profitable business as a wellness coach)

…and more!

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