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Wellness Coaching

How Long Should Your Group Coaching Program Be?

October 13, 2021

I’m Kim.
I’m an M.D.-turned-coach and I’m dedicated to helping you build your dream career + lifestyle. Welcome to my blog, where I write (and podcast) about wellness, business + success!
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If you would love to create a group coaching program but you’re wondering how long you should make your program, then this episode is for you. A group coaching program can be a powerful vehicle for impacting more people and scaling your business — but what’s the right length? 

Should it be one month? Three months? Six? Is there a perfect length of time? Well, as it turns out, there probably IS a perfect length of time … for YOUR program. 

My guest on this episode is Annie Shuessler, a business coach and the host of the Rebel Therapist® Podcast. Annie helps therapists, healers and coaches make an impact beyond a traditional private practice…and in this conversation we talk about how she improved participation and launch rates in her own group program not by tweaking the content or changing the offer but by experimenting with the length of the program.

If you’ve tried running a group and you’ve struggled to see your participants get the full value out of the program, then you’re going to want to listen to our conversation. 

Here’s where you can listen in:


What’s the perfect length for a group coaching program?

Here are some of the things we discuss:

  • How Annie figured out that 5 weeks was the sweet spot for her group program
  • What happened when she tested the extremes of a 2-day and 6-month format
  • How to optimize your own group program so improve the quality of the program, boost testimonials, and enroll more people
  • How to treat your own program structures like Goldilocks 
  • What other experiments you can lead with your group program structure to optimize the experience
  • How to not let perfectionism block your progress as an entrepreneur

…and lots more!

I’d be really curious to hear your thoughts on this issue. If you have tried running a group program — how long did you make it? Did it work? Did it not really work?

Let me know by finding me on Instagram and DM me or tag me in your stories!


Where To Find Annie:

Annie’s website

Annie on Twitter

Annie on Facebook

Annie on Instagram

Other Resources & Useful Links:


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  • discover the exact blueprint to having the impact & life you desire
  • learn the single biggest mistake new health & wellness coaches make (and what to do instead)
  • find out how to design a signature program, step by step (including how to price your offer — yes, I give you real numbers!)

…and more!


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