How To Build A Brand For Your Health Coaching Business

February 23, 2022

I’m Kim.
I’m an M.D.-turned-entrepreneur and I’m dedicated to helping you build your dream career + lifestyle. Welcome to my blog, where I write (and podcast) about wellness, business + success!
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If you would love to have a gorgeous brand for your health & wellness coaching business that attracts your ideal clients (but you have no idea how to actually create it), then you’ve come to the right place.

If you don’t have a huge budget to hire a designer to create your brand, and you’re not a designer yourself… you may be feeling kind of lost.

In this podcast episode + video, you’ll learn the exact steps for how to build a binge-worthy brand and the actions you need to take to create a magnetic brand that attracts dream clients.

I sit down to talk to Nikki Arensman, a Brand Designer & Strategist for female creatives and coaches. She is the founder of The Business of Branding Podcast and the creator of Brand Identity Breakthrough. 

Here’s where you can listen in to our conversation:

Over the past decade, Nikki has helped her clients bring out their inner experts through intuitive-led brand identity design, web design, and brand strategy. 

Whether working with a 1:1 client, coaching in her courses, or speaking on stage, Nikki aims to help her audience realize that they have an expertise and uniqueness that if tapped into, can give them access to standing out, being seen, and selling more.


How To Build A Binge-Worthy Brand And Attract Your Dream Clients

Here’s what you’ll learn during this episode…

  • Exactly what a binge-worthy brand is (and how to build one for your business)
  • Nikki’s 13-step brand strategy
  • The difference between brand strategy and brand identity
  • When you should start thinking about creating a brand strategy

…and much more!

After listening to (or watching!) this episode, I’d love to know your thoughts.

What are the things you’re struggling with the most, when it comes to building and designing your brand? What are the pieces that are the biggest challenge for you, and what are your biggest questions?

Let me know by finding me on Instagram and DM me or tag me in your stories!

Where To Find Nikki:

Free Quiz : How binge-worthy is your brand? 

Nikki on Instagram  

Other Resources & Useful Links:


How To Build A 6-Figure Health Coaching Business Using One Signature Program

The 3 behind-the-scenes secrets to financial freedom … without exhaustion, burnout, or being a slave to social media.

  • discover the exact blueprint to having the impact & life you desire
  • learn the single biggest mistake new health & wellness coaches make (and what to do instead)
  • find out how to design a signature program, step by step (including how to price your offer — yes, I give you real numbers!)

…and more!

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I help health & wellness coaches create successful businesses and get a steady stream of new clients, so they can have the freedom, fulfillment, and financial abundance they desire.



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If you're building a business as a health or wellness coach, what you probably need the most right now is...more clients. In this free workbook + guide, I walk you through the simple steps you can take right now to get new coaching clients. 

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