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Marketing

How To Use Storytelling In Your Marketing Strategy

September 21, 2022

I’m Kim.
I’m an M.D.-turned-coach and I’m dedicated to helping you build your dream career + lifestyle. Welcome to my blog, where I write (and podcast) about wellness, business + success!
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Marketing your health and wellness coaching business online can be really challenging. One of the challenges is to deal with the lack of human connection that’s inherent when everyone is sitting behind their computers.

When you’re trying to market to people online, it can be tough to really make that human connection. So how do we get past that? How do we break through that anonymity, and the distance and the barriers that are created when we’re all viewing things and consuming things through a screen? 

Well, one of the best ways is through storytelling.

Storytelling is how we humans have connected since the beginning, and it’s how we still connect today. 

And if you can tap into that, then you have a much better chance of connecting with the actual humans who make up your audience, and connecting with them on a deep, emotional level, not just a surface level.

Here’s where you can listen in to our conversation:

To help us with this is my guest today, Carolyn Stine, who is a Messaging & Storytelling Coach for female leaders and creators. Carolyn helps people bring their multidimensional selves to life with messaging that grows their businesses. 

Through 12 years of experience in marketing, strategy, and copywriting for digital brands and 2 businesses she built in consulting and coaching, Carolyn has seen firsthand how unleashing your voice and your story truly unleashes your most aligned business growth. 

How To Use Storytelling In Your Marketing Strategy

Here are some of the things you’ll learn:

  • Why storytelling is SO important for creating a brand
  • How to overcome the uphill struggle of marketing your business.
  • Our answer to: “What if there’s nothing unique about me?…”
  • Where you can share your story, and how to tailor your content for each platform
  • How to start crafting your story

…and lots more!

I’d love to know your thoughts. Is this something you’ve been working on, or is this brand new for you? 

And tell me: what stories do you plan to integrate into your messaging?

Let me know in the comments below or find me on Instagram and let me know! I’d love to continue the conversation about this.


Links & Resources:


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  • learn the single biggest mistake new health & wellness coaches make (and what to do instead)
  • find out how to design a signature program, step by step (including how to price your offer — yes, I give you real numbers!)

…and more!



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