Are you taking a tactical marketing approach to your business? Or a strategic approach? Because there’s a big difference. What I see most often is that new coaches take a tactical approach — and it’s leading them directly to burnout. The inspiration for this episode is this quote by Sun Tzu: “Strategy without tactics is […]

If you have ever felt yourself spinning in anxiety, overwhelm, and indecision — seemingly out of nowhere — then this episode is for you. In this episode I talk about how to view your mind as a company — you are the CEO, and all your beliefs and stories and thoughts are your employees. Which […]

What are the opportunities for collaboration between the various disciplines in the health and wellness industry? If this is something you’re interested in, then you’re going to want to tune into this week’s podcast episode where I chat with a special guest, Dr. Michael Goldberg, who is a dentist and entrepreneur based in New York […]

If the thought of blogging leaves you cold, you’re not alone. In fact, if you ask some coaches what their most dreaded task is, blogging and writing are right up there among bookkeeping and paying bills. But if writing isn’t your strong suit, do you simply miss out on all the juicy benefits that come […]

One of the biggest mistakes I see new health & wellness coaches make (which stops them from getting clients) is trying to sell “coaching”. I know this might sound crazy. But let me assure you: successful coaches aren’t selling coaching. In this episode, I explain what I mean by this, and I also explain exactly […]

Webinars are incredibly useful when it comes to marketing your coaching business … but many coaches feel either overwhelmed or intimidated when it comes to using webinars. In this episode I give you 6 webinar marketing secrets so you can attract more potential clients, and move them through your sales journey into becoming actual paying […]

You probably know you need to use more video to market your coaching business. But maybe you feel uncomfortable on camera, have a lot of self-doubt, or just hate seeing yourself on video! In this episode, I bring on a wonderful guest, Jayne Williams, a health & wellness coach who has built an incredibly successful […]

Here’s the truth: your most scarce resource is not money — it’s time. With sufficient time, or more to the point, properly managed time, you can always create money. But you simply cannot manufacture more time. We all get the same amount of time, and there’s just no wiggle room on that. Everyone gets 168 […]

The wellness coach & entrepreneur who knows how to leverage both paid and organic traffic strategies has the ultimate approach to her marketing, and the best chance to grow her business. In this episode, I focus on organic (free!) marketing approaches, and I’ve got a number of very strategic, tactical tips to give you. I […]